At the heart of 2b+photo is Tobias Meier, a visual storyteller with a sharp eye for detail, a passion for narrative, and a deep understanding of how imagery shapes brand identity. With a career spanning award-winning fashion, beauty, and advertising work, Tobias brings together the full spectrum of image-making: creative direction, set design, photography, production, and retouching.
His work isn’t simply about making things look beautiful — it’s about creating visuals that hold attention, evoke emotion, and speak directly to a brand’s voice.
This same philosophy now drives the AI-powered extension of 2b+photo.
Combining years of real-world expertise with new creative technologies, Tobias offers an evolved visual process where AI is not the end product, but part of the storytelling pipeline. Whether previsualizing a campaign, building a branded avatar, or crafting an entirely virtual fashion story, every image is directed with intent and precision - just as it would be on set.
The result? Visually striking campaigns that exist at the intersection of artistry, innovation, and strategic branding.
From New York to Europe and beyond, Tobias continues to work with brands who value bold ideas, clear direction, and unforgettable imagery - no matter the medium.